Choosing a name for your shop can be fun but it is also a very important aspect of running your own business. Over the years your business will change & hopefully grow but the name will always be a constant factor. When picking your moniker it is always wise to pick something that is relevent, memorable, & most importantly, available!
You have to remember your business name helps shape your brand. For example, if you make handmade soaps and your biz name is "Sew Little Time" you are going to leave your customers a wee bit confused. First impressions are everything. On the flip side you don't want to limit the future potential growth of your business. "Button Up" may be a clever name for your wooden button supply shop but what if later down the road you'd like to offer baker's twine & beads?
Pick a name that is reflective of the type of services, products, or values you would like to provide.
It's great to stand out from the crowd but don't go all coo-coo creative & pick a name that is difficult for your customers to spell or pronounce. People will remember you more & have an easier time finding you if they understand the name! It is kind of like when you try to recall a celebrity's baby's name......."you know they named it something weird like Inspector Houndstooth or something".
Before you settle on a monikor make sure to check for any legalities such as trademarked words or stores with similar shop names. You can research trademarked words & phrases by visiting the United States Patent and Trademark Office website.
The last thing you want is to pick a simliar company name and drive business else where!
Most importantly have fun picking your name! If you are having a hard time deciding I suggest recruiting friends and family to brainstorm some ideas for you.
As always if you have additional tips or advice to add please feel free to do so in the comment section !